2016 was a challenging year in which the Thai economy grew by only 3%. The prices of agricultural products such as rice and rubber dropped, combined with the effects of draught and flood. Political situations further affected consumer spending which posed greater challenges on the food industry.
To conform with the vision of S&P. “To be the most trusted Thai restaurant and bakery chain”, we shall continue to build our growth and develop our strategy to increase our products and service quality. In 2016, we have opened more than 30 restaurants and bakery shops in Thailand. We also opened 1 Patara restaurant in London, 1 S&P Restaurant&Bakery in Phnom Penh and also for the first time, Vanilla Restaurant in Shanghai. In Bangkok, we have opened 2 new concept restaurants, SNP HEADQUARTER and SNP/CAFE to present a neo-classic Thai and international dishes to our new lifestyle customers.
Our production facilities have also been improved for more efficiency. A solar roof has been installed at our Bangna factory to produce an efficent and cost-saveing lighting system. The Lean Manufacturing system has been introduced to our factories. We have also installed SAP ERP system to excel all management and production functions.
Our marketing strategy has also been moving more toward the digital technology to be used in advertising, public relation, survey and customer relation.
People development has been given as a top priority to all levels, our staff, our Learning Center students, our bachelor degree scholarship students and trainee students from various vocational schools. Socially, we support all our staff to be part of the communities such as Project Kitchen For Kids, an activity which helps schools to build kitchens and teach students to cook good nutritious food.
All of these social and business activities are based on our 3 principles of doing things : QUALITY, VALUE and VIRTUE.
I wish to thank our shareholders, our customers, our partners, the love, passion and devotion of our people for the support given to the company for the past 44 years and more to come. We will continually sustainably grow together in the future.